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When most people hear the name Citizen they Rado Replica Watches think of quartz watches. Yet when this company started back in the early 1920, their first product was under another name and was a pocket watch. Actually, the name Citizen was determined by the then Mayor of Tokyo, who coined the name with the hope that all citizens around the world would be able to afford a Citizen product. Over the years the company has developed a reputation that makes Citizen men watches the leaders in time innovation.That reason was and still is their interest in creating quality products at reasonable pricing. They have accomplished that time and time again during their run to become the largest selling watch company in the world. This was not a battle that was won easily. Initially they were competing against two US giant companies in Timex and Bulova. However, a well known Japanese brand called Seiko had already made quite a splash in the US market with quality time pieces that soldiers brought back from the Vietnam War.Knowing they had excellent quality, Citizen attacked the US market with an unusual approach. Instead of just trying to sell product, they developed partnership arrangements with many of the large national jewelry store chains. This was their way to gain a small market share and to show the customer that they were in it to win Rado Replica Watches! This plan was successful in establishing them as an up and coming brand, but taking case space from the aforementioned companies was not going to be easy.During the revolutionary introduction of quartz watches, Citizen embarked on one of the most aggressive and unique advertising campaigns in watch history. While other mens wristwatch companies showed various styles of product, trying to catch the consumers eye, Citizen used world renowned landmarks to establish the quality and accuracy of their products. This creative approach created an interest in their products and slowly they began to take more retail space from the competition Rado Replica Watches.